I bought kick also because of the great key file activation and a simple installer that is easy to handle for the honest user.
I see that the activation system seems not as bad as others and it's great to see that Sonic Academy is aware about his (e.g. You can remove inactive devices (2 per month) ), but it's still a regression for me and makes the product worse. We're completely dependent on that this system works. A ref file is so simple to handle. No need to manage account data.
I really don't care about online updates and stuff like this. Can I be sure that you're online updater is secure? Is all send account data encrypted? Are updates checked for integrity? That's not so easy to do and I'm afraid of some half backed solutions.
Actually I hate auto updates in my DAW. I want a stable version and that's it. When I need it I do an update.
I strongly dislike this direction and be aware that you lose future customers due to this new plugin license key management.