HI Sonic Academy
I really don't think it's either fair nor good customer service/customer loyalty to only reward new subscribers! Why don't you reward us who have been supporting you for years?
When You dish out discounts to new subscribers ONLY it makes us loyal customers feel forgotten!
I really think you should think seriously about this issue! It could lead to you losing loyal customers in the long run and I have a business degree myself and I know that getting customers to come back and buy again is much more important than gaining one new customer! And being a subscriber is just that, a customer coming back to buy again!
There are a lot of other sites that offer the same regards to learning, buying sample packs with discount etc as you do. One example is Ask audio. They are in the same price range, have a lot of courses, actually many many more than you so you are not wise if you treat your customers as if you have a monopoly on this service.
Please consider that every time you offer the new customer something, be sure to offer at least the same to existing customers, if not, believe me, you will lose in the long run. At least to those services that think long term customer service.
I hope you understand that I'm writing this because I really like your page and I have gotten a personal relationship to it so I am telling you this because I want to help!
(PhD in International Marketing @ University of Oslo/Norway) and of course a subscriber!!