[quote]isoprophex (21/04/2011)[hr]Thats true…the big boys do this, and so do a few little ones as well.But the more interesting question that arises from this is having to re-invent yourself every record in order to become that big star.
I guess it human nature to look for the short cut-buy 500 copies here, sell your soul to an A&R man when you are “discovered”-live off the advances in the hope of producing that next big hit…sell your self to the devil.
What you loose in the end is that all important “artistic control” and you end up being the slave-the pressure to produce takes the way the joy of the music, being creating it or listening.
I guess in my own field techno and experimental electronica there is less pressure, but even so the bodies can be found in careers (and personal self distruction-they are connected) of many artists- Richie Hawtin for example underwent a personal transformation in fortune-became huge in Europe through Plastikman,then lost his girlfriend,was prevented in playing in the US, split with his long time associate John Acquaviva and ended up disbanding the +8 label.
He survived by realizing while playing to +10,000 crowds was great for the bank balance, he lost control of the music. His story is worth watching even if you are not a techno-head (I am happy to say his Minus label is even more artistically interesting IMVHO)
My Veoh
To my mind the guys that have shown the way is Moritz Von Oswald and Mark Ernestus (Basic Channel, Chain Reaction, Main Street, Rhythm & Sound). What these guys have done for the world of Techno, House, Dub and indirectly Trance, Drum and Bass and Dub-step (its interesting that people thought that Burial’s LP’s were produced by these guys!) is beyond reproach- Dubplates and Mastering is the premier studio for all manner of productions, while Hard Wax is THE place to get those rare 12" white labels.
I have a rare 2 hour interview with M V O, and while he does not give the secrets way to their sound (and there is also horrible product placement), I think it is essential watching for any young producer-his message “always remain in control”.
http://www.redbullmusicacademy.com/video-archive/lectures/moritz_von_oswald_early_morning_freestyles
A great thread guys-but like I said I just produce for friends…
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I have to say, that pressure to reinvent doesn’t seem to be there ENOUGH 
I mean, people lose there sh*t over here about people like Usher, he hasn’t done anything original in about a decade… 
[quote]Roben (19/04/2011)[hr]I haven’t bought any of my tunes, seems a bit gay to be honest.[/quote]
…and by a bit gay, you mean a successful hit, right? As in this is one of the few audiences still listening to Electronica that has the disposable income to spend on your merch… 
If you think about it from a business perspective, its a friggin GENIUS marketing & advertising plan
Unless you get found out, in which case you look like a complete fool :crying:
[quote]Flaxo (23/04/2011)[hr]Unless you get found out, in which case you look like a complete fool :crying:[/quote]
Yep