How to get this effect

Hey guys I’ve been trying to recreate this effect where its almost like a reverse sound going into a snare but I just can’t figure it out…

I’ve heard it in a lot of songs but the one that comes to mind is this Dada Life song

1:14-1:15 is the first instance of its use

Any ideas on how they’re doing this?

I guess its a similar technique to this.

Perfect appreciate the video Phil