Kick has competition!?

So does Kick have a competitor? Thoughts?br
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Just seen this on Plugin Boutiquebr
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iframe width=“560” height=“315” src=“//www.youtube.com/embed/61fP15E1uk8?rel=0” frameborder=“0” allowfullscreen/iframebr
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[url]http://www.pluginboutique.com/product/69-Generator/879-BigKick[/url] br
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"We are very proud to announce our first plugin release in collaboration with Credland Audio. The drum kit is the rhythm and groove of any track and the kick drum is the hearbeat of the groove. We know how important it is to get the kick drum right in the mix. BigKick was created with the sole intention of allowing producers to achieve the results they have always wanted. br
Developed to make kick drum design easy and enjoyable, BigKick has a carefully selected set of features to help you get results quickly. And, unlike many other tools, the controls are limited to values that produce useful kick drum samples. It also lets you make the best possible use of existing sound libraries in your collection.