I see there’s a new superclub opening up in Leeds.br
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Sounds interesting:br
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Based on your post, I would say that you can’t comment on what makes a great club. Im sure it will play a host of different styles and thats why they haven’t stated what music they will be playing. If their putting a lot of money into it, I’m sure it will have some big names attending and will run a variety of nights of get the punters in. br
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It’s telling though, that there’s nothing about the owners love and passion for particular styles of dance music and dance music history, or perhaps their visions and aspirations for this new ‘superclub’ in terms of specific ways they are hoping to positively shape and impact the future of dance music, and how they intend to try and push the boundaries of dance music by trying to do something truly inspirational and forward-thinking within the industry?br
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On the plus side though, at least it will have a huge skeletal geodome. For me, a club just ain’t a proper club without one of them!
So the fact that electronic dance music is now the base for many genres and is now basically pop music isn’t proof of progression and innovation over the years? br
You come across as the type of guy that doesn’t like commercial music not because of personal taste, but just to be trendy. br
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Look at some of the hottest clubs around the world and they will typically place many different types of music (including hip hop and chart). At the end of the day like you said it’s an industry, and industries don’t just play niche genres to keep a small group of people happy.br
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Also as leeds is a student community, it would be wise to keep the nights quiet modern with well known songs/performers. br
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Don’t get me wrong, I love a cheeky house night or a bit of tech, but to say that a superclub isn’t a decent club just because the music is too commercial is preposterous. I sincerely hope that you don’t work in any kind of marketing role…
[quote]xpa (29/07/2013)[hr]So the fact that electronic dance music is now the base for many genres and is now basically pop music isn’t proof of progression and innovation over the years? br
You come across as the type of guy that doesn’t like commercial music not because of personal taste, but just to be trendy. br
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Look at some of the hottest clubs around the world and they will typically place many different types of music (including hip hop and chart). At the end of the day like you said it’s an industry, and industries don’t just play niche genres to keep a small group of people happy.br
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Also as leeds is a student community, it would be wise to keep the nights quiet modern with well known songs/performers. br
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Don’t get me wrong, I love a cheeky house night or a bit of tech, but to say that a superclub isn’t a decent club just because the music is too commercial is preposterous. I sincerely hope that you don’t work in any kind of marketing role…[/quote]br
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God if i did work in marketing i would have to blow my own brains out!br
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Seeing as i couldn’t possibly put it any better than the greatest comedian that ever lived, i’ll hand over to the late and great Bill Hicks for further comment on this one:br
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It’s not commercial music that i don’t like. I have no problem with commercial music. br
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It’s the increase in the VIP culture that i don’t like. We’re seeing it more and more not just in places around the world such as Las Vegas, but it’s now digging it’s heals in in Ibiza too! It’s now reached a point where Amnesia have put on a night spearheaded by Paris Hilton. Considering Amnesia is one of the original pioneers of everything that is great about Ibiza, dance music and clubbing culture in general, this is not a good sign.br
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So much of what is going on in the dance music industry right now is greed, plain and simple. Much of the industry is evolving so that it is controlled by people who are more interested in making money than putting on truly great nights.br
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I live in London and am seeing it more and more here. Prices for admissions to clubs getting more and more expensive. More and more bigger and bigger nights, so that promoters can try and attract bigger and bigger crowds to maximise profits.br
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These are the kinds of things i have a problem with.br
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I do think you are taking my comments too literally - the post in the blog was very short and it’s not designed to go into any real detail on this topic.br
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It’s just a quick general comment on how the opening of this club might reflect the current state of the industry? It’s my opinion - if you don’t agree, fine. That’s the idea of the blog, to spark some kind of debate.br
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I may well be wrong, but my hunch from the initial details released about this club, is that they are trying to impress people more with the facilities and overall size of the club, rather than being committed to any type of real music policy or support for any particular section of dance music that they are truly passionate about.br
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In my opinion, that’s pretty much the last thing the industry needs right now. br
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Hence the reason for my post.
Ok, I was probably blunter than I needed to be. All I was really saying was if the general public are happy to do that then thats what the clubs will do. At the end of the day most businesses and professionals are here to make money. Also a ‘Club’ can mean many things these days, and having little events with will be washed up celebs unfortunately does get punters in (just to clear the air, this does NOT include me…). br
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Your right, I probably did read into your post too seriously, but I just feel its the progression of generations and it’s just what’s in style now.br
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Also marketing is great:br
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Yes you’re right, at the moment so many people like these big clubs and festivals, with lots of visual stuff going on like fireworks, explosions etc.br
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It’s just a matter of whether the mass enthusiasm of the whole EDM explosion thing will last?br
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Some people say it will, some people are adamant that the bubble will soon burst and reckon in a year or two, many of these people will no longer be interested in dance music and will move onto something else.br
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Haven’t got a clue which way this one is going to go! It will be interesting to see how things develop in the next year or two though.
In the end people just really want to be entertained and they’re willing to pay the price!